RETURNS PORTAL

Alleviate the frustration of returns — for you and your customers

A great customer experience doesn’t end when a shopper receives their purchase. In fact, many retailers forget to focus on curating the experience beyond the buy button, especially with something as nuanced as returns. With Optoro’s white-label Returns Portal, customers can initiate returns and exchanges without needing customer service support — all while protecting retailers and brands from fraud.

Save the Sale

Retain revenue by encouraging shoppers to exchange or repurchase (instead of requesting a refund) without the hassle of having to place another order or complex back-end accounting.

Personalize their Returns Experience

Think about the returns experience just like you do your overall customer experience. Personalize the returns experience based on unique customer segments like loyalty members, frequent shoppers, geographies, and more.

Turn Data into Dollars

Leverage Optoro’s full-lifecycle Data & Analytics to identify common return reasons, proactively prevent merchandising concerns, reduce shrink, and properly account for the labor needed to process your incoming customer returns.

Create Happy Customers

Optoro puts the power in your customers’ hands, providing an easy, convenient returns experience that transforms returners into repeat customers.

Returns are a critical differentiator for shoppers and brands

of consumers will choose to make an online exchange rather than request a refund if they can do so in a few clicks

Over half of consumers say they will become repeat buyers after a personalized experience

of customers expect retailers to make it easy for them to navigate online and in-store

Drive Exchanges to Retain Revenue

Returns are inevitable, but they can be reduced. Optoro’s Repurchase options help save the sale while also giving your shoppers exactly what they want. With Optoro’s Returns Portal, retailers can:

Offer trusted shoppers a VIP experience via Instant Exchanges that ship immediately (without requiring a credit card hold) for a truly frictionless option
Encourage easy, instant variant exchanges to get your customers the right size or color faster
Increase repurchase AOV by offering an Instant Gift Card — with an optional bonus credit — instead of a refund
Improve CSAT by providing convenient and flexible return and repurchase options

Prevent Fraud with a Personalized Return Experience

Shopping behaviors like wardrobing and bracketing continue to rise which has retailers and brands tightening their returns policies. The problem? 55% of shoppers will abandon their cart if they don’t like your policy. Optoro’s Returns Portal allows you to give trusted shoppers the flexibility they seek while protecting you against fraudulent or abusive returners.

Decide which shopper segments are offered instant exchanges, store credit, bonus incentives, and other high-trust offers
Prevent fraudulent returns with Optoro & Appriss Retail’s robust shopper data modeling 
Display dynamic pricing to reward repeat customers and reduce margin impact for frequent returners
Customize your policies to different customer segments (i.e. longer return windows)
Leverage “buy now” credits to first-time returners to encourage repurchase versus returns

Speed the Returns Lifecycle with Convenient Return Methods

Leverage a variety of return methods to add ease, convenience, and speed to:

Drive more foot traffic to your stores with single-scan QR code returns
Enhance omnichannel returns with buy online, return in store (BORIS)
Connect Optoro to your third-party drop-off network, such as Happy Returns’ 8000+ return bars
Leverage Optoro’s early dispositioning capability via SmartDisposition® to offer returnless refunds (aka “just keep it” returns)

Better Insights for Smarter Decisions

Leverage Optoro’s advanced insights into your returns to identify areas for improvement. With Optoro’s Returns Portal, you have:

Visibility into robust RMA data and return methods
Conversion rates for repurchases, including exchanges, store credit, and bonus credit offers
Robust returns reasons to help make smarter merchandising decisions
Ability to know what’s coming to your warehouse or DC so you can staff appropriately

Article

Return Initiation Best Practices (and What to Avoid)

Returns are a big part of shopping, especially as online sales keep growing. How retailers handle the first step—return initiation—can make or break the customer experience. In this article, we’ll explore UX best practices and strategies for creating a seamless customer return experience (CRX) and driving return portal adoption, including insights from our Design Team’s latest retailer experience audit.

See Optoro’s RMS in action

Don’t sacrifice a great customer experience. Want to get a peek into how our RMS is changing the game for high-volume retailers?

Features and Functionality

Return Initiation

Shoppers can start a return from anywhere

Instant Exchange

Get the right item quickly by offering size and color exchanges

Instant Gift Card

Shoppers can use their refund immediately as a digital gift card

RMA Creation

Track returns volume and trends before items are shipped (ASN)

CUSTOMER STORY

Tuckernuck Streamlines Returns to Improve Customer Experience

See how Shopify retailer Tuckernuck achieved a 94% CSAT with faster restock and refund times with Optoro’s RMS

Continue Exploring Optoro’s RMS

Returns Management System

Our end-to-end RMS connects critical front-end return data to back-end operational systems, using AI to systematically route and disposition products to the most-profitable next channel.

Store Returns & BORIS

Drive valuable foot traffic to your store to boost top-line sales while creating a frictionless returns experience and reducing instant markdowns.

Returns Processing

Leverage configurable pre-built workflows to optimize financial recovery from returned inventory and increase speed to restock, resale, and recommerce.