As retailers maneuver to expand market share, liberal return policies have become increasingly fundamental, leaving in their wake a growing number of customer returns. Unlike other types of distressed inventory, customer returns vary widely in condition – from new to open-box to defective – and require a versatile recovery solution that pairs selling strategy with product-specific details.

Traditionally, companies have received too little or spent too much in recovering value from their customer returns, primarily because of the number of touches (and mark-ups) that a returned product goes through until it reaches the end consumer.

Optoro cuts out the multiple steps and multitude of middlemen to get the highest recovery for the retailer, manufacturer, or refurbisher.

Optoro’s proprietary technology, economies of scale and rule-based processes allow us not only to manage a wide range of customer returns, but also to recover maximum value by remarketing directly to millions of online end consumers. In addition, our clients are able to clear valuable warehouse space on-demand, with all inventory securely housed by Optoro and professionally handled with full transparency into the recovery process.