Tobin co-founded Optoro in 2008 after discovering the little-known world of reverse logistics. Rather than dismissing this as a black hole of resources or even a liability, Moore had a mission to efficiently connect the excess inventory of retailers and distributors with the millions of online discount shoppers regularly looking for such items worldwide. He has led Optoro since inception, overseeing its expansion from a regional service provider to a major industry player with a goal to revolutionize the world of reverse logistics. Moore’s vision for a plug-and-play software solution to make excess goods efficiently and effectively leap from warehouses directly to every major online marketplace simultaneously became Optoro. Moore started Optoro’s predecessor, eSpot, during his senior year in college in 2004. This early foray into the world of asset management manifested itself as an online reseller’s dream that helped small businesses and individuals sell their unwanted valuables throughout the Washington, DC area. He lead eSpot for 4 years, driving his team to build the proprietary software and marketing infrastructure that would form the foundation of the cutting-edge enterprise solutions offered by Optoro today.
During Moore’s rare hours away from the office, he can be found mixing it up with his younger colleagues on the soccer field or doing his best Mick Jagger impression in the Karaoke rooms of DC. Tobin holds a B.A. from Brown University with a double major in Business Economics and American History.
Adam Vitarello co-founded Optoro in 2008 with Moore after working with him at eSpot, which he joined in 2005 as CTO and COO. While at eSpot, Vitarello meticulously designed, programmed, and implemented every feature of the proprietary software, systems and marketing algorithms that put eSpot at the forefront of its industry and created the core for Optoro’s software today. He provides an eye for streamlining the reverse logistics process and an uncompromising attitude always demanding excellence. Vitarello has been responsible for major design elements and implementation strategies of Optoro’s proprietary software and systems. As COO, he manages corporate headquarters and remarketing solutions with a one-on-one approach that puts employees first with the goal of maintaining a small-business feel in a rapidly expanding environment. Vitarello utilizes that same personal interaction strategy with clients and partners in advancing the automation and remarketing technologies that serve as the driving force of Optoro’s service.
When he’s not pulling all the strings for Optoro and our partners, he can be found training for marathons, triathlons, or mountain climbing. Even atop Mt. Kilimanjaro, reverse logistics is never far from his thoughts. Adam holds a B.A. from Brown University.
Josh Szmajda brings 26 years of tech experience to Optoro, building enterprise-class solutions that support hundreds of thousands of users in addition to providing quick fixes, agile programming abilities, and flexible systems. His work as the chief architect of Optoro’s OptiTurn software has ensured a reliable, customizable user experience that can almost think for itself. Szmajda runs the development team with a keen eye for all levels of tech, from systems administration to programming and project management. He is passionate about leveraging technology to fully optimize Optoro’s asset-recovery offerings, ensuring speed, usability, and reliability at every stage of the process. Szmajda work with the DC Open-source community is unparalleled; when the digital apocalypse arrives, we know whom to call.
When he unplugs, he can be found running and playing music, although he often writes open source software instead of sleeping.
Bob Latchford brings more than 20 years of experience in finance, operations and general management to Optoro. He has been a prominent CFO in the DC area for over a decade, helming the financial departments at Current, Cernium, and Clarview and Clarabridge. He has also held senior financial leadership positions with Biosynexus Incorporated, Pedestal Incorporated and Federal City Capital Advisors LLC. Latchford brings a strong, stable platform to Optoro’s finance department, and does his best to balance our incredible coffee budget.
When he isn’t keeping a handle on our spending and managing our bottom line, he can be found playing hockey with his two sons. Mr. Latchford earned his B.A from Hamilton College and M.B.A. from the University of Texas at Austin.
J Rollins brings over 30 years of experience to Optoro, with a reputation of building and managing high performance sales, marketing and customer service organizations. In his career, J has held a variety of leaderships roles in leading companies in supply chain management, logistics, workforce management, and education, including founding two companies and leading both to sell side transactions, and a member of the leadership team for InforMax (NASDAQ: INMX), a company with the most successful IPO in 2000. J’s successful track record includes 12 years in supply chain and logistics with such industry giants as Manugistics, RedPrairie, and elogex, in various executive and operational roles.
A published author of the non-fiction work No Shoes. No Shirt. No Service. A World Facing Poverty in the 21st Century, Mr. Rollins also serves on the education board of directors of SIIA (the Software and Information Industry Association), a leading force in policy development for classroom instructional technology, as well as the board of directors of Samaritan’s Feet International, a humanitarian aid and relief organization serving over 4,000,000 impoverished children in 42 countries. A native of the capital area, J and his wife Candace live in Washington, DC.
Cris Lull joined the Optoro team in late September 2010 to drive revenue growth, manage increased client acquisition, and lead our top-notch Business Development team. He previously spent 14 years as a software and technology sales executive in the enterprise software, interactive marketing, pharmaceutical and biotechnology industries. Lull has proved a master of various growth strategies, including pre- and post-IPO, private equity backed, and post acquisition customer growth management. Prior to Optoro, Lull was sales leader for various technology and pharmaceutical companies including Targusinfo, InforMax, Astra Zeneca and Solvay.
When he’s not working with new clients helping them find the best reverse logistic solutions for their individual needs, Lull enjoys mountain biking and surfing. He holds a BS in Chemistry from James Madison University and an MS in Finance from George Washington University.
A recent addition to Optoro, Dave has spent more than 15 years straddling the line between sales and engineering, delivering exceptional results to customers of all shapes and sizes. Most recently, Dave was the Director of Client Services for TARGUSinfo (recently acquired by Neustar), a leading provider of enterprise real-time information services. In his efforts supporting the growth of multiple business units, he oversaw client implementation, technical account management, and product operations. Prior to TARGUSinfo, Dave was the product lead for the development and delivery of an RFID-based, tactical supply chain system that is still used in-theater by the USMC. At Optoro, Dave is our clients’ go-to guy and first point of contact. He is responsible for ascertaining the client’s needs and aiding in developing and delivering a strategy to get them the best recovery.
When not executing on client projects or hammering out new processes, he likes to spend time with his family, run, and reminisce about music in the 1990s. Dave has a BS in Environmental Policy from Cook College, Rutgers University.